Upselling: Not a Four Letter Word

Upselling with your Business

Upselling can often be viewed in a negative light by customers and businesses alike as some view it as an unsavory way of getting more money. This couldn’t be further from the truth because if it’s done right, you can enhance your relationship with your customer and build trust. If you are offering your customers something that truly enhances their experience and gets them to purchase something they normally wouldn’t otherwise, it’s a win-win situation.

Take the simple example of offering a customer a service or product on top of their initial purchase at a discounted rate; the customer feels like they are valued for their patronage and you end up making some extra revenue. Customers want to feel like they’re getting special treatment because they decided to buy from you over your competition so it’s win-win and reinforces your relationship. There’s almost nothing better than having your customers do sales work for you because you treat your customers better than the rest.

From a point of sale software perspective, an upsell feature can help to ensure that your employees are asking your customers the right questions when you’re not around, especially if it’s something that is required for participation or safety, such as grip socks for trampoline parks. This guarantees you aren’t missing opportunities to turn a profit as well as enforcing your business guidelines.

Here’s an outline of the benefits of upselling:

• Builds a relationship with your customers.
• Makes customers feel valued.
• Helps spread the word of your business.
• Customer retention.
• Ensures employee participation.
• Peace of mind when you’re not around.

At LilYPad POS, upselling can be a hassle-free process for you and your staff. Our point of sale software has a built-in upselling feature that will help increase your profits and build customer relationships. All LilYPad POS subscribers – new and old – now have access to this great feature. Contact us at 1-866-419-4043 or support@lilypadpos.com today to find out how we can help!