The top 5 free things you can do today to instantly find more customers

5 effective and free ways to attract more customers to your family entertainment center.

Understand your demographic

The key to a solid customer base is understanding your demographic. It is your job as a business owner to learn your target market well. Once you have this down, you can send target marketing effectively.

Where are your customers now?

Understanding your demographic is a start, but now that you know who you are trying to reach, you need to ask yourself why you haven’t been reaching them; where are they instead? Is there something different in the products and services they are buying elsewhere from your own? Are you offering them something new and unique, or are you off-market and not supplying a product your demographic is interested in? These are important questions and they are worth examining. Through understanding and learning these factors that can make or break your family entertainment centre (FEC), you can gain a better understanding of changing trends in your customer’s needs and demands.

Why aren’t they buying from you?

You have a product you believe in and you want to attract more of your demographic. What are their reasons for buying? What are their motivations? Consider these factors: price, convenience, style, experience and location. Some of these features are more important than others. Find the important ones and develop them to a more advanced level in your products and services. This will help your FEC stand out and attract more business. Try to get as much feedback as you can from potential and current customers to make sure you are meeting their needs.

Learn their habits.

Learn your customer’s working and leisure habits so that you can efficiently target them through online marketing, hourly/daily offers and specific promotions. Your FEC would greatly benefit from hosting events that keep kids busy during regional and national holidays, PD days and other times that parents might struggle with finding activities for their children, for example

Know their buying channels

Spare no efforts to find your customer’s most comfortable buying channels. Online reservations, online booking software, over-the-phone reservations that can be added into your POS real-time, face to face transactions, etc. should be weighted out to find which buying channel brings you the most customers. In-store, online, referral, sample trials (free play passes), or group bookings will all be important, however, one or two of these will become your star earners. Find out which of these it is and develop it to its maximum potential.
Learning about your customers is crucial and maximizing their buying power is your goal. Make sure your point of sale system is advanced enough to seamlessly handle any buying channel you pursue. Limitations in processing these channels will only serve to limit your business and earning potential.

14 thoughts on “The top 5 free things you can do today to instantly find more customers

  1. demetrius

    I was wondering if you ever considered changing the layout of your
    website? Its very well written; I love what you’ve got to say.
    But maybe you could add a little; more in the way of content so people could connect
    with it better. You’ve got an awful lot of text for only having 1 or two pictures.
    Maybe you could space it out better?

    1. JeremyJeremy

      Hi there, thanks for your feedback! We’ll definitely keep your suggestions in mind as we are always trying to improve our website’s design and content.

  2. Jonathan

    It’s a pity you don’t have a donate button! I’d certainly donate to this brilliant blog! I guess for now i’ll settle for bookmarking and adding your RSS feed to my Google account.
    I look forward to fresh updates and will share this website with my Facebook group.
    Talk soon!

    1. JeremyJeremy

      Hi Jonathan,
      Thank you very much for your kind words and offer to donate! While we don’t take donation we truly appreciate the offer to share out website and blog posts with others via Facebook, etc. I would have shared your website link as you asked if it was potentially useful for our readers, however I was unable to open your site.
      Looking forward to hearing more feedback from you,

  3. Jessie

    Hello it’s me, I am also visiting this web site daily, this web page is actually good and the users are really sharing pleasant thoughts.

    1. JeremyJeremy

      Hi Jessie,
      Thanks for taking the time to check us out and leave a comment. Hearing positive feedback and comments from people like you gives us the motivation to spend the time to keep adding new a fresh content!

  4. allisonhodgson

    I think this post has the most significant info for me. And i am glad reading your article. But wanna remark on some general things, The website style is wonderful, the articles is really nice :D. Good job, cheers!

    1. JeremyJeremy

      Thanks for the kind words Allison! Be sure to subscribe to our rss feed and newsletter so you don’t miss anything!
      All the best,

    1. JeremyJeremy

      Hi Delphia,
      Thanks for visiting our website and I am glad that you find the information useful. Don’t forget to subscribe to our email newsletters and rss feed.

  5. Esther

    Hello would you mind letting me know which webhost you’re working with? I’ve loaded your
    blog in 3 completely different web browsers and I must say this
    blog loads a lot quicker then most. Can you suggest a good web hosting provider at a fair price?
    Thanks a lot, I appreciate it!

    1. JeremyJeremy

      Hi Esther,
      Glad that you found our website to load quickly. We work hard on our website and only use the best tools and services that we can find. I am happy to share with you that we use Arvixe for all our web hosting needs. They provide fast hosting service (as you noticed), excellent customer service and are very inexpensive (as low as $4 a month!). Check them out here is a link: Arvixe Web Hosting.

  6. Bruce

    I am truly glad to read this website posts which carries tons of useful data, thanks for providing these kinds of data.

Leave a Reply

Your email address will not be published. Required fields are marked *