In the world of Family Entertainment Centers (FECs), understanding the spending habits of your guests is crucial. Millennials, now parents, have a distinct approach to spending that centers around value and experiences. To capture their attention and maximize revenue, FECs need to offer more than just the standard concessions.
Millennials and the Experience Economy
Millennials prioritize experiences over material goods. Based on research conducted by Eventbrite, a staggering 78% of millennials prioritize investing in unforgettable experiences or events rather than material possessions. This generation values unique, memorable activities that they can share with their families. When visiting an FEC, they’re not just looking for a place to entertain their kids; they want an experience that everyone can enjoy. This includes high-quality food and beverage options that go beyond traditional snack bar fare.
Quality Over Quantity
Research indicates that millennials are willing to spend more on quality food and beverages. A study by the International Food Information Council Foundation found that 80% of millennials are more likely to choose a product if it is considered healthy. They prefer fresh, healthy, and diverse options. This shift means that offering artisanal pizzas, gourmet sandwiches, or even a smoothie bar can significantly enhance their experience. By providing these higher-quality options, FECs can attract more millennial families and encourage repeat visits.
Creating a Memorable Dining Experience
The atmosphere in which food is served also matters. Millennials appreciate aesthetically pleasing environments and thoughtful presentations. According to a survey by OnePoll, 69% of millennials take a photo or video of their food before eating. An inviting café area with comfortable seating and a modern design can make a big difference. Adding features like free Wi-Fi, charging stations, and even live entertainment can turn a simple meal into an enjoyable, memorable part of their visit.
Leveraging Technology
Millennials are known for their tech-savvy nature and love for convenience. Integrating cutting-edge technology like mobile ordering, self-service kiosks, and cashless payment options can enhance their overall experience. As per a survey conducted by PYMNTS.com, a whopping 63% of millennials prefer using mobile payment apps. Additionally, loyalty programs and app-based rewards can further encourage frequent visits and boost their spending habits.
Conclusion
By understanding and adapting to the spending habits of millennial parents, you open doors to exciting possibilities for your FEC. Elevating the dining experience with top-notch food and beverages, crafting a delightful ambiance, and harnessing technology can elevate their visit, making your FEC their go-to spot. These enhancements not only meet their expectations but also cultivate a warm environment that beckons them back to create and share lasting memories with others.
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