The importance of your website and online branding

Are you dropping the ball on web design and hurting your brand in the process?

First impressions are important and websites are the first way that you are introduced to a significant portion of all new potential customers. It is pivotal that you make your first impression count by having a website that extends your identity to the online world.

At LilYPad we understand that a website should be an extension of your company, of who you are. We offer website design and development services as professionals who work every day in the family entertainment industry with our customers all over North America. This means we know what works.

For most family entertainment centres (FEC’s), a web site is one of the most important investments you can make. Some entrepreneurs are unaware of what they should be spending on their websites, and many have no idea what they’re doing or why. We know what appeals to your customers and we understand how to give you the brand new website, a custom database solution, a fresh new look or ongoing maintenance your current site needs, because we have the expertise in building fresh, user friendly websites to get you noticed online.

Still unsure?

Here are four reasons you NEED to pay attention to your website

1. Your web site reflects you as a business owner and professional.
2. Your web site can mean extra local business.
3. Your web site can generate more money by offering online party bookings.
4. Your web site can generate media interest.

Don’t do your business a disservice by putting up a cheap or unprofessional looking web site. People are web-literate these days and they CAN tell when your site is not up to par. Take care and invest wisely in your business web site by hiring someone who knows what they’re doing.

If you are using LilYPad POS, consider adding the Online Party booking feature to allow your customers to book and pay for parties and party extras directly from your own website 24 hours a day. (If you aren’t using LilYPad maybe it is time you make the switch!)

LilYPad can help you drive traffic to your website by increasing your search engine ranking and help you build effective social media strategies using tools like Facebook, Twitter and YouTube. We can also help you create or transform your online branding by designing logos, promotional and marketing material, business cards, gift cards and more.

Here is a breakdown of some of the services we offer:

• Design and layout websites
• Custom website database development
• Build Facebook pages
• Create search engine optimization strategy
• Design custom logo
• Develop company identity and branding
• Design business cards, brochures, letterhead
• Design custom gift cards

Not all websites are created equal. The overall design, functionality, and attractive qualities of a website have a large effect on how it draws in your customers. The Internet has taken off and its popularity has been steadily rising every year. Make sure your FEC does not get left in the dark ages.